NOVELTY LAB
NOVELTY LAB

The platform

AI-POWERED
Customer Behaviour AnalyticsAnd Automations

Your customers interact with you across multiple platforms. Our AI brings all that data together to understand behavior deeply and automate actions that drive better engagement and growth.

Compliance-first. Visibility-driven. We are here to build the trust.

The approach

Compliance, Visibility and Control

From Observer to Operator

Three phases. Your pace. Total visibility.Never fly blind. Ever.

Phase 01
01

Watch & Learn

Zero Risk. Pure Intelligence.

AI becomes your silent observer, absorbing every customer interaction across all channels. See patterns emerge, sentiments shift, and behaviors cluster—all without changing a single thing about how you operate today.

Real-time sentiment tracking across all channels
Automatic customer segment discovery
Cross-platform behavior pattern detection
Zero operational disruption—100% observation mode

See everything. Change nothing. Know more than ever before.

0
Risk to operations
Phase 02
02

Test in the Shadows

See Tomorrow's Actions Today.

AI drafts responses, suggests actions, and predicts outcomes—but nothing goes live. You see exactly what would happen before it happens. Compare AI suggestions against your top performers. Build trust through complete transparency.

AI-generated mock responses for every scenario
Side-by-side comparisons with human performance
Confidence scores and success probability metrics
Full validation sandbox—test without risk

Trust is built in the lab, not on the live floor.

Test scenarios
Phase 03
03

Unleash Selectively

Automate What You Trust. Control Everything.

Choose your battles wisely. Automate the repetitive, the proven, the confident. Keep manual control where human intuition matters most. Every automated action remains visible, traceable, and instantly reversible.

Granular automation controls for each action type
Live monitoring dashboard with full transparency
One-click override for any automated action
Continuous learning from your feedback and corrections

You're not surrendering control—you're amplifying it.

100%
Visibility & Control

You'll Never Fly Blind

Every insight visible. Every action testable. Every automation reversible.

Start with zero risk in Phase 1—completely free.

No credit card • No commitment • No risk

In practice

What's Possible

Turn Data Into Decisions

Real automations you can deploy. Real insights you'll discover.All transparent. All testable. All yours.

Automations
Automation 01
01

From Inquiry to Order

Automatically detect purchase intent in conversations and guide customers from inquiry to completed order or booking.

Trigger

User submits a query or shows purchase intent

Action

Auto-respond with contextual details, guide through booking/order flow, and escalate to human agent if needed

Outcome

Higher conversion rate from inquiries to successful bookings and orders

Intent detected. Journey started. No human required.

Automation 02
02

Smart Upsell Timing

Detect when customers repeatedly hit usage limits or friction points, and automatically suggest upgrades exactly when they need more capability.

Trigger

Customer reaches a key usage limit twice within 7 days

Action

Present a contextual upgrade prompt highlighting only the features blocking their progress

Outcome

3.2× higher conversion compared to generic upsell campaigns

The right offer at the right moment beats any campaign.

3.2×
Higher conversion
Automation 03
03

Segment Actions

Automatically tailor experiences based on customer behavior, engagement, and value.

Trigger

User is classified into the 'Power User' behavioral segment

Action

Enroll in beta programs, unlock advanced capabilities, and assign a dedicated CSM

Outcome

Increased product engagement with reduced reactive support load

Power users deserve power treatment.

Automation 04
04

Predictive Re-engagement

Detect early disengagement patterns and automatically re-activate users with personalized, behavior-aware messaging.

Trigger

User inactive for 30 days after a period of high historical engagement

Action

Deliver a personalized re-engagement message highlighting their most-used features and recent improvements

Outcome

18% reactivation rate compared to 4% from generic campaigns

Win-back starts before they're gone.

18%
Reactivation rate
Automation 05
05

Closed-Loop Feedback Recovery

Turn negative feedback signals into automated recovery actions that reduce churn and rebuild trust.

Trigger

Customer submits a low satisfaction or NPS score

Action

Automatically alert the relevant team, initiate a follow-up workflow, and track resolution to closure

Outcome

Reduced churn risk and measurable uplift in promoter conversion

Turn detractors into your next case study.

Insights
Insight 01
01

Customer Engagement Across Channels

Track how customers engage on WhatsApp, Instagram, and Messenger—month by month, channel by channel.

WhatsApp
Instagram
Messenger

Total Conversations

1,041

+7.5% from last month

Leading Channel

WhatsApp

547 conv. (52.5%)

All channels showing positive growth. WhatsApp leads with 52.5% of total volume.

Every channel tells part of the story. We read them all.

Insight 02
02

Engagement Categorization

Automatically classify every conversation into product inquiry, complaint, bug report, or purchase intent.

Product Inquiry
Product Purchase
Order Status
Product Complaint
Bug Report

Total Conversations

3,237

+6.8% from last month

Top Category

Product Inquiry

38.5% of total volume

Know why they reached out before you respond.

Insight 03
03

Automation Performance

See how much of your business runs on autopilot—orders, queries, and where human intervention was needed.

AI handled
Human needed

Handled by AI

95.9%

655 conversations

Required Human

28

Conversations escalated

In June, AI handled 655 conversations—only 28 needed a human. That's a 95.9% automation rate.

See exactly how much runs on autopilot—and where humans still shine.

Insight 04
04

Compliance & Quality

Monitor ignored leads, test coverage, and operational risk to keep your AI agents reliable and accountable.

97.8%

6-mo avg: 96.1%

J
F
M
A
M
J

Missed Leads

1.5%

6 of 412 conversations

Scenarios Absorbed

58

Real-world test cases

Compliance risen to 97.8% with missed interactions trending downward. Operating within safe bounds and improving over time.

Accountability built in, not bolted on.

What could your data reveal about yours?

These are just examples. Your data will reveal your unique opportunities.

What we bring

What Makes Novelty Lab Unstoppable

We don't just build solutions — we design systems that grow with your business.

Chapter 01
01

AI That Actually Works

Not magic. Mechanism.

Most AI tools give you a black box and a promise. We build AI that shows its work — every insight traced back to real customer behavior, every automation tested before it runs. Our systems observe, learn, and act within boundaries you define. Transparent by design. Auditable by default. And unlike most AI solutions, ours gets measurably better the longer it watches your customers.

The best AI is the kind you can interrogate.

100%
Auditable actions
Chapter 02
02

Visibility You've Never Had

See everything. Miss nothing. Act fast.

Most businesses are flying blind across their customer channels. They have data — but it's siloed, delayed, and hard to act on. We unify your customer interactions across WhatsApp, Instagram, Messenger, and beyond into a single, real-time view. Sentiment. Intent. Friction points. All visible. All timestamped. You stop guessing. You start knowing.

You can't fix what you can't see. We make sure you can see everything.

360°
Customer view
Chapter 03
03

Automation You Can Trust

Control that scales. Confidence that compounds.

Automation fails when you don't trust it — and you can't trust what you can't see. That's why every automated action in our system is previewed, tested, and reversible. You decide what gets automated, when, and on what terms. As confidence builds, you scale. As the AI learns, it improves. You're never locked in. You're always in charge.

Automation isn't about replacing your judgment. It's about applying it at scale.

100%
Actions logged
Chapter 04
04

Results Tied to Revenue

Not vanity metrics. Real business outcomes.

Insights without impact are just dashboards. Every feature we build traces back to a business outcome — fewer churned customers, more completed orders, higher engagement from the segments that matter. We track what moves your business: conversion rates, reactivation rates, cost per resolution. If it doesn't affect revenue, we don't surface it.

The metric that matters most is the one on your revenue line.

18%
Avg reactivation rate

What could your business accomplish with the right tools?

The difference between good and great often comes down to having the right partner.

Our Office

Novelty Lab

Lalitpur, Kathmandu, Nepal

Mon–Fri · 9AM–6PM NST